My Many Names

Posted on November 23, 2013 by Melissa Berschens

My Mom didn't name me after actress Shari Lewis, but she spelled my name like hers.  She also named the first company that I founded, Shari’s Berries.  In the early years of my berry business my delivery girl and Bookkeeper were both named Sheri….We all had to have nick names. I joked that it was a prerequisite to work for me… to have the same name.

Always thought about having a Shari Club! If your name is Shari (spelled any way like Sheri, Sherri, and Sherrys) even includes similar names like Sharon, you can join!

There’s also some confusion with the name Cherry!  That I sell Cherries or my name is Cherry, CherryBerry! It is pronounced the same as the common (American) name Sherrie.  Just like in the song Sherry, Sherry Baby 

Today, the Shari’s Berries brand that I created is looked for under a smorgasbord of names:  Sherries Berries, Sheri Berry, Sherries Berries, Sherrys Berries, and CherryBerry etc.! 

For years when people have walked up to me and said something like, "You’re that Sherries berries girl" I would respond with, "You can call me anything except late for supper!”  But recently my husband Clay informed me that it makes him cringe each time I say it. So….now just smile and say…Yes.

My name has been mispronounced and misspelled my entire life. Because of this I’m always sure to spell each name correctly when autographing my book. It makes it more personal when your name is spelled correctly. (Especially when your name has a unique or difficult spelling like mine) 

So when I purchased the domain for my new company I was sure to also acquire because I've learned the importance of covering all your bases.