About Us

Shari Fitzpatrick, the Founder of Shari’s Berries, is back!  After 20 years as the owner/operator of the first successful chocolate covered strawberry retail company in the country, Shari turned to her interests in writing and motivational speaking. Her book Berried in Chocolate, an emotional journey of her successes and mistakes, appeals to anyone with a dream. Berried in Chocolate explains how Shari lost the rights to her trade-marked name (Shari is no longer affiliated with Shari’s Berries) and emphasizes the importance of family and faith as she reveals how God became her best business partner. But, it all began with strawberries.

When she was a little girl, Shari’s father planted a strawberry patch every summer and   they quickly became her favorite fruit. Years later, while working as a mortgage broker in Los Angeles, she began making handmade chocolate dipped strawberries for clients. The incredible popularity of these memorable edible gifts soon outpaced the success of her mortgage career.

More recently, the Shari's Berries company has taken her original creations and down-graded them to be “machine friendly” and produced days in advance. With no regard for taste or aesthetics, machine chocolate covered strawberries are stripped of greenery and must be very firm to with-stand the mechanized “dipping”. Numerous comments from discerning customers, craving the original hand-dipped delectable juicy chocolate covered strawberries, reignited Shari’s passion for providing the best tasting berries possible. No machines, no short cuts.

Don’t be fooled by knock-offs, Shari’s new brand, Berried in Chocolate, is the real McCoy and the only place you will find Shari Fitzpatrick’s original chocolate strawberries. 

For over 25 years, Shari’s story and her creations have attracted international attention through appearances in O Magazine, on the Today Show, The Apprentice, In Style Magazine, People Magazine, The Price is Right, Wheel of Fortune, QVC and Chicken Soup for the Entrepreneurial Soul.



Thank you to the following who helped make this business website:

Alexandra Watkins - Created our business tagline

Rommel Africa - SEO

Melissa Berschens - Website Design

Charr Crail - Photography

Nick Bakkie - Photo touch up